AI ground rules

January 6, 2026

AI is now everywhere; it is becoming increasingly relevant and, even if you are not actively using it, an awareness of its capabilities and pitfalls is vital. AI is gradually becoming part of everyday life, but the need for caution remains, and rightly so.

AI is evolving rapidly; the next stage of its development mirrors the early days of the internet but at a much faster pace. Today, AI evolves at a lightning speed, on a scale of months, or even weeks. Recently, the FCA published “AI and the FCA: our approach”. The regulator made it clear that it does not intend to introduce a separate set of rules for AI. Instead, it expects firms to manage AI within the framework of existing regulation. For example, the FCA highlighted how the Consumer Duty, and its rules on accountability and governance under SMCR, already set expectations for how firms should approach the use of AI.

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